This official publication issued by the Institute of Chartered Accountants of Nepal (ICAN) provides comprehensive guidance on how Professional Accountants in Public Practice should market their services while maintaining compliance with professional ethics and the Code of Ethics. The guideline aims to ensure that accountants communicate their services responsibly without engaging in misleading, deceptive, coercive, or unethical advertising practices.
Key Topics Covered
- Objectives of marketing professional services
- Ethical principles governing publicity and advertisements
- General rules regarding marketing and client solicitation
- Website design, content, and permitted disclosures
- Social media marketing guidelines (Facebook, LinkedIn, YouTube, TikTok, etc.)
- Rules regarding firm profiles, brochures, and promotional materials
- Signboards, letterheads, business cards, logos, and professional documents
- Participation in seminars, webinars, fairs, and public events
- Restrictions on advertising audit and attestation services
- Prohibited activities and disciplinary consequences for violations
- Guidelines on the use of logos by professional accounting firms
- First Amendment 2025 and Second Amendment 2026 updates
This PDF is an essential reference for Chartered Accountants (CA), Registered Auditors (RA), accounting firms, audit practitioners, accounting students, compliance professionals, and anyone interested in understanding the regulatory framework governing professional service marketing in Nepal. It helps practitioners ensure that their promotional activities remain compliant with ICAN regulations and professional ethics standards.
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